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Update: McLaughlin Strategy prioritizes Social Marketing

mark@mcstrat.com

Innovation is what excellence looks like during times of rapid transformation.

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Mark is a "Level 4 Reputation" at GPlus, to read his answers to industry questions, follow this link
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Mark McLaughlin launched McLaughlin Strategy in 2008 to help companies align with digitally empowered consumers. Mark's clients include media companies, marketers and investors. McLaughlin Strategy works from a foundation of beliefs: 
  1. The need to reach, engage and retain consumers is universal.
  2. Marketing is a science that relies on models, the data is imperfect.
  3. Brand equity metrics are the best predictor of market share trends.
  4. Digital empowerment is the fundamental change that matters.
  5. Improved value creation is the strategy, revenue growth is an outcome.
  6. All marketing needs to account for social marketing. 
The last point is definitely not least. In fact, I have rebuilt my consulting services to focus on how #6 has become a critical driver for all of the other beliefs.

Mark McLaughlin has two decades experience in media, advertising and digital strategies. Mark has worked with dozens of Fortune 500 companies in every major field from politics to packaged goods to media. Mark's reputation for delivering big, actionable ideas along with his focus on excellent execution of a strategy is the linchpin to his diverse experience.

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