Mark McLaughlin launched McLaughlin Strategy in 2008 to help brands of all types - media properties, products and services - become better aligned with digitally empowered consumers. It's not about focusing on technology, it's about building a foundation around insights into new consumer behavior. Mark’s career developed at ad agencies where he is still recognized as being among the very first senior agency executives to re-think strategy in the context of digital consumer behavior. This led to roles as a founder of one of the first companies to focus on “rich media” and to positions as the top executive running digital agencies. Before starting his own consultancy, Mark spent 4 years at Yahoo! focusing on digital consumer behavior and advertiser value creation. MCLAUGHLIN STRATEGY is the bridge between marketing fundamentals and today’s digital technologies. The desire to reach, engage and retain consumers still drives marketing objectives but the analog strategies we grew up with are now incomplete, because they are incomplete, they are becoming less efficient. MCLAUGHLIN STRATEGY creates custom, actionable plans for the digital world we operate in today. The process leverages the client's current strengths and assets as the platform for new strategies that drive growth and new success metrics that derive insights from data. Mark McLaughlin is expert at developing business solutions built on a foundation of consumer insights. He has two decades experience in media, advertising and digital strategies. Working with dozens of Fortune 500 companies in every major field from politics to packaged goods, Mark consistently delivers clear strategic roadmaps and actionable ideas. For more of my career history, please review my profile on LinkedIn: |
